How to Think like an Industrialist?

Industrialists, unlike other businessmen, create an ecosystem of businesses. While the other businessmen build their business around an unmet "market demand," the industrialists use vision and planning to seed a new "demand." This new demand, once seeded, fuels the industry.

Governments work closely with visionary industrialists to design policies that best suit the development of an industry. Responsible governments also do the job of balancing capitalistic ambitions with social welfare policies and regulations. These often include tax benefits, subsidies, advisories and direct government spending.

Investors, in order to make profits, constantly evaluate changes in regulations to gauge their impact on existing, new and prospective industries. However, that's not the only thing that influences their investment decisions. When it comes to making large capital investments, smart investors evaluate the behavior of the c-suite executive team and the culture of the organization. This is also where the industrialists score high marks.

Industrialists have the ability to inspire their customers, employees, partners and investors with the vision of a better world. This vision synthesizes ideas for products, services and experiences that serve a market and generate revenue. This vision is embodied and represented by the brand built through business initiatives and processes.

Eventually, the success of the brand becomes a measure of the acceptability of its leader's vision.

Brands are built on top of the vision seeded by their industrialist founder. A simple and clear articulation of this vision to relevant market contexts generates demand, attracts partnerships, motivates employees, and gives the brand an edge over others.

Of course! Articulate marketers make great industrialists.