4 Drivers of Human Behavior!
"Utkramantam Sthitam va-api Bhanjyanam va Gudaanemitam; Vimoodha Na-anupashyanthi Pashyanti Gyan-Chakshushah."
The verse is in Sanskrit and carries a very deep mean. This is text from the civilization that has spent centuries to understand human existence, its meaning and purpose.
Marketers can learn a lot from these lines. The meaning of the verse follows -
Those who are aware of every state of human Being because of their knowledge are aware of human-behaviors that are driven by the laws of nature, human desires, compulsions of human existence and human non-existence.
The irony is that this knowledge does not free the marketers from any of those behaviors themselves. However, the awareness of their existence and the ability to identify & call-out one from other is an advantage in itself.
Having said that, it's not always easy to understand the human mind and the limitless possibilities it creates. This is where I cannot but quote another verse from Gita, when Krishna tells Arjuna -
"Asanśhayaṁ mahā-bāho mano durnigrahaṁ chalam; Abhyāsena tu kaunteya vairāgyeṇa cha gṛihyate."
Meaning - Practice & meditation on the subject is a way to gather all that you need to learn about the ever-changing & ever-traveling mind of your customer.