Brand positioned for IT products and services for various industries across US and Europe by using digital marketing initiatives.
Performed prospecting-to-selling of products through analysis, strategy, creativity, and built a 25-member business development and marketing team.
Presented product propositions to CISOs, CTOs & CIOs for custom software solutions, contract management platform, and security systems to win 1/3rd of the market share.
Reduced the average $cost per lead by 34% through content strategy-based SEO of the website, creative advertising (paid ads), and influencer marketing (PR & SMM).
Directed a spend of $400k-$500k in paid advertising spend on PPC, SEM, SMM Ads. Be it LinkedIn ads to target CXOs, or Facebook advertising to target households, or YouTube advertising to target millennial, I have always achieved high-value sales in both B2B and B2C campaigns.
86% growth in new business revenue from online sales (B2B & B2C). 50%-60% spike in monthly sales when compared to previous years' numbers. 18x-20x times increase in incoming leads. Overall growth of 200%-300% in a single year from new and existing clients.
Thrilling videos that inspire the child inside the buyer. Exciting display ads that celebrate the product's value propositions. Joyous representation of information on the website with banners, and storytelling content. Revolutionary ideas that uplift industry standards in design and layout.
Experienced in applying gaming concepts to eCommerce platforms to grow sales.
Market leadership achieved with exclusive partnership deals with local suppliers. Developed an ecosystem of partners & suppliers to deny market access to competitors. Created pricing models that benefited from the unique market position.
Provided stability and growth to team members. Clearly defined growth paths for outstanding performers. Created a secure work environment that encouraged diversity in both thought and action.