How to Build a Brand's Story?
Shakespeare's plays went viral with people of all ages. How did he do it? Did he hire the best marketing agency in town, or was there something about his stories themselves? Let's examine. Sales, marketing and brand managers can benefit from this understanding. If you want your brand to be loved and respected, then your brand's story should appeal to both the left (logical) and right (emotional) brains.
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How to Think like an Industrialist?
Brands are built on top of the vision seeded by their industrialist founder. A simple and clear articulation of this vision to relevant market contexts generates demand, attracts partnerships, motivates employees, and gives the brand an edge over others. Governments work closely with visionary industrialists to design policies that best suit the development of an industry.
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What's a Brand without Character?
Branding is often confused with marketing communication. Marketers are busy creating ads and taking them to the market, rather than investigating and presenting the characteristics that define and qualify the personality of the Brand. The focus seems to be only on reaching the targeted segments with any message...
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It's time to move from Marketing Communications to Brand Communion.
Communication is the first step in the journey towards the intended destination. The destination is the stage when the brand’s message is understood and accepted by everyone.
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Mathematics of Artificial Intelligence (AI) and Growth Hacking
Yes, growth hacking is real and it's happening right now.
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Yes, We Time Travel
It is one of the most natural processes. We have the technology in-built in our human biological system.
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Branding to sub-cultures in the digital era!
The key decision makers and top influencers are continuously forming their perceptions and opinions on various topics and brands.
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4 Drivers of Human Behavior!
Our civilization has spent centuries to understand human existence, its meaning and purpose. Marketers can learn a lot from these lines.
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Scientific Marketing
Scientific marketing keeps you ahead of the curve. Scientific marketing will reassures financial markets. Application of analytical testing and statistical methods in gathering and interpreting market information.
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Sales & Marketing
Directed and mentored strategic sales and marketing teams and set up high impact business development teams from scratch. Guided growth-oriented sales teams with strategic pitch & position that increased market share by creating new sales opportunities. Read More
Contact Information
As a marketing strategists and a business development officer, I develop go-to-market strategies to take new products to the market, and manage customer relationships (CRM) to farm business growth through effective account management. Multifaceted experience in sales, per-sales, strategic marketing, product development, and account management allows for control over the complete sales cycle starting from prospecting, demand creation, and lead generation to bid-defense, negotiation, and deal closure. Read More
Easy & effective way to do Competition Analysis - (Part I of II)
Need no secret service to learn about your competition's positioning and predicting their sales pitch.
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Easy & effective way to do Competition Analysis - (Part II or II)
a. Defining the anatomy of a transaction - Customers, Partners and You (Vendors) constitute a transaction. b. Competition is not just from competitors
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Digital Marketing - Customer Buy Decision
Consumer buy cycle has changed. SEM is progressively less effective in generating influencing purchase.
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Digital Marketing - Website Economic Sense
3 Reasons you should upgrade your website or get a new one: a. Your existing website is not generating enough leads. b. There is not much enough repeat visit from viewers. c. Your website is not structured to gather insights on viewers.
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Shakespeare's Sonnet-1: "From fairest creatures we desire increase"
From fairest creatures we desire increase, That thereby beauty's rose might never die, But as the riper should by time decease...
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